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Summer Poletti
6 hours ago7 min read
AI and Alignment: The Secret to Faster Deals & Smoother B2B Sales Cycles
While we're talking about alignment, let's also explore aligning your revenue growth strategy with emerging technologies.
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Summer Poletti
6 days ago9 min read
How I Built a B2B Revenue Business on $50/Month (And Why It’s Relevant to You)
What I’ve Learned About Growth (The Hard Way) A lot of companies overcomplicate growth. They throw money at more sales hires, fancy...
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Summer Poletti
Feb 1711 min read
B2B Conference Season is Here: You Need These 8 Tactics That Will Drive Higher ROI
B2B Conference season is right around the corner, and if you’re planning on showing up and gathering leads, you’re already leaving money on
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Summer Poletti
Feb 1210 min read
The B2B Sales Hiring Trap: Why Finding the Right Fit Matters More Than You Think
Hiring the wrong salesperson is more than just a bad quarter. It’s a financial, operational, and cultural setback.
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Summer Poletti
Feb 310 min read
8 Hidden Barriers in Your Sales Process That Are Holding Back Your B2B Revenue Growth
"You're your own worst enemy." Is a cliche, but do you ever feel like it rings true? And I'm not talking about the post new year...
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Summer Poletti
Jan 278 min read
Saying No Strategically: Protecting Your Brand and Fostering Organizational Alignment
I bet anyone who has worked for or ran a growth stage business can relate to this. Ever felt stretched thin because you've got a huge...
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Summer Poletti
Jan 124 min read
Uncovering Hidden Barriers to Organizational Alignment: The Small Fixes That Make Big Impacts
When we think about organizational alignment, it’s easy to focus on grand strategies and sweeping visions. But often, it’s the small,...
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Summer Poletti
Jan 610 min read
Organizational Alignment: 6 Hacks to Unlock Growth in 2025
What is organizational alignment, why does it matter, how can you tell is you're misaligned, and most importantly, how can you address?
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Summer Poletti
Dec 27, 20246 min read
Best of 2024: A Year of Growth and Discovery
Earlier this month, we revisited my favorite hidden gems, now it's your turn. This blog revisits your favorite content from 2024, with...
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Summer Poletti
Dec 13, 20244 min read
You Can’t Achieve Your B2B Sales Goals with ChatGPT (But You Can Partner With It)
Key Takeaways and Context 2024 has been the year of AI experimentation in B2B sales, but 2025 will be the year of strategic...
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Summer Poletti
Dec 13, 20244 min read
AI in B2B Sales: Where We Stand in the Journey
2024 has been a transformative year—not just for AI in B2B sales but for the way leaders like you are approaching growth, alignment, and...
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Summer Poletti
Dec 5, 20246 min read
Strategic Partnerships: The Cornerstone of Revenue Growth Strategies in 2025
As the B2B landscape continues to evolve, businesses must adopt forward-thinking strategies to stay competitive. In my recent blog and...
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Summer Poletti
Dec 2, 20249 min read
Hiring Top Sales Talent for 2025: What Leaders Need to Know
As you start preparing for 2025, it's time to take a hard look at sales hiring - you definitely don't want your revenue team and growth...
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Summer Poletti
Nov 27, 20247 min read
2025 B2B Predictions: 6 Things Future-Focused Businesses Will Master
As we look ahead to 2025, one thing is clear: the businesses that thrive won’t just focus on short-term gains—they’ll position themselves...
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Summer Poletti
Nov 1, 20248 min read
What I’ve Learned After Launching My Podcast (And How You Can Skip the Hard Parts)
When I first decided to launch The C-Suite Sidekick , I wasn’t sure if the world really needed another podcast. But after producing...
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Summer Poletti
Oct 15, 20243 min read
How to Find a Good B2B Salesperson: Steal 6 Tips From Me
As we head into hiring season, it's crucial to focus on finding the right B2B salesperson who will not only meet but exceed your...
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Summer Poletti
Oct 15, 20244 min read
How to Hit Your 2024 B2B Sales Goals and Set Yourself Up for 2025 Success: Expert Pipeline Strategies
As we approach the end of the year, it's crucial to focus on healthy sales pipeline management. The fourth quarter brings its own set of...
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Summer Poletti
Oct 15, 20244 min read
5 AI-Powered Strategies to Close B2B Sales and Fill Your Pipeline for Q1 2025
As we head into the crucial fourth quarter, it's essential to leverage AI-powered strategies to close your deals and build a robust...
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Summer Poletti
Oct 3, 20247 min read
You Can't Achieve Your B2B Sales Goals With ChatGPT
...Alone With AI tools like ChatGPT readily available, it’s easy to think you can handle content creation yourself. Why wouldn’t you?...
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Summer Poletti
Sep 17, 20244 min read
Why Your B2B Sales Deals Are Stalled - And How to Fix Them
As we approach the end of the fiscal year, it's crucial to ensure your sales pipeline is healthier than ever. This blog focuses on...
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