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For business owners, solopreneurs, folks working startups, you have a LOT of things on your plate. We know that repurposing marketing content is a great way to make sure you get the most out of what you write. But let's be honest, even repurposing what you already wrote takes a lot of time. Check out Castmagic, and AI startup in Austin. Also check out all of my blogs published in July 2024. I tried podcasting and realized it got more action than my blog. But for SEO purposes, and for people who like to read, I still wanted to maintain the blog. I set up an RSS feed so my podcast would automatically import into Castmagic. From there, it's got a bunch of AI prompts built in that will generate social media posts and a newsletter article using what's in the podcast script. I had to create a blog prompt and I used another blog as a sample so I could tell the prompt to write the blog in my voice. After one setup of that prompt, it automatically includes a blog in the AI content generated from my podcast. Game changer! And you can try it out for free to see if it works for you.

Did I have AI write a blog just because I was busy and I needed to get one out? Definitely not! I'd rather skip a week. I was testing out AI Writer 2.0 by Neil Patel's Ubersuggest. I saw an email from him that caught my eye - AI writes terrible content, so he decided to program a tool. I figured I should check it out. This tool is crazy! You put in what you want to rank for (he is all about SEO). I used "Fractional Sales Leadership" in no surprise to anyone. I put in that phrase and the AI Writer did everything else! It took a bit of time, 5 minutes or so. I was impressed by how well researched it was, referencing sources, and how well written it was. Generally AI written content screams AI Written Content!!! I will not be using it, for only one reason. As a solo practice, and a fractional sales leader myself, my brand voice is me, and I and my experiences and style are my differentiators. Everything I publish must be authentic. However, this will be in the bag of tricks that I recommend for larger and more "corporate-sounding" clients who need to produce a lot of marketing materials and generally produce very polished content. With something this good out there

Rise of Us was founded to be a community-minded organization. We work with small businesses and we can all win together. The forum is free, feel free to explore and engage. Want more? We also host a free members only forum with much more content. My own learnings and insights as well as member-generates wisdom. Join and share success stories, sample outreaches, insights. I often learn things and gain insights that don't make it into blog posts; I'm sharing those bits of wisdom in our members-only community. Members will also get the first peek at blogs, podcasts, product reviews and other content. I made a career of studying what large brands were doing and bringing those insights to my SMB employer. I also made a habit of bucking long-held traditional beliefs and making the risk pay off. Now I make it my life's work to learn and study and bring real-time insights to your small business. And always willing to question if the status quo is still serving your best needs. And what better way to amplify all that than with a community forum?!?Simply put, this is where we talk about making money. If you're a small business owner, I want you to grow your bottom line. If you're a sales professional, I want you to grow your bank account. Our focuses are: Marketing Producing content that resonates Lead magnets that grow your email list Email marketing that nurtures your leads until they're ready to talk to sales Content that helps overcome objections in each stage of your sales process Sales/Marketing alignment Partnerships Structured approach to partnerships More than logos on websites Leveraging partners to help with marketing Winning with partners Being a partner to your clients Customer Success It's cliche, but land and expand being a partner to your clients Helping your clients achieve their goals Retain by keeping them happy Get ahead of problems Sales Hiring the right team Continuous learning to succeed in a rapidly-changing world Goal setting and Accountability Balancing AI with relationship building Pipeline management Much, much more AI in B2B Sales Responsible and ethical considerations Leveraging AI to boost bottom line (make more and spend less) Balancing AI with relationship-building Honest product reviews (no affiliate partnerships) And always a fan of collective learning, I am confident you will learn from other members of the community as much as, if not more than, from me.